The increase in online video viewing is undeniably on the increase as evidenced by this data circulated by YouTube as part of their sixth ‘birthday’ celebration:

The YouTube blog post adds they have seen a 37% increase in views over the last six months and a 100% increase since last year.

But I keep asking myself if video will ever go mainstream in real estate? Even with an almost overwhelming choice of hardware, software, vendors and training, many real estate videos end up doing more harm than good to an agents reputation (see: ‘Listing Video’s – The Good, The Bad and The Hilarious‘). Industry execs continue to complain about agents who do not include photographs when marketing listings and then there are the many that add photo’s that are so bad one can’t help but find them entertaining. Unfortunately this means we are laughing at the agent rather than with them (see: ‘Bad MLS Photo’s‘, ‘The Worst MLS Photo’s Ever?‘, ‘Home For Sale – Sex Toy Provided Free‘). I think it’s safe to assume that anyone who doesn’t add photographs to market a home will never create a video.

Answer honestly – do you think Realtors will ever make video a core component of their marketing? I suspect not.

Starring Tom Martin, Leslie McManus & Ned Mochel. To get complete cast see crew credits www.ScreamingFrog.com

A Trip To Never Never Land:

A House with Lemonade (the signs says “Buy a glass of lemonade for $68 million and get the house for free!”):

A House with Tax Break (this home in Palestine was built on stilts since Palestinians only pay property taxes based on the amount of square footage on the ground):

A Not So Mobile Home:

Takasugi-an in Japan (Takasugi-an means ‘a teahouse too high’):

Arunachal Pradesh, India (no thank you…)

And finally….there’s the ‘how do I get in?’ house on stilts:

1. The Facebook Tattoo – Sported by musician T-Pain who tweets:

“I get a tatt every time I come to Hawaiil. I think this ones pretty sweet, unless facebook shuts down soon 0_o.”

Or

2. The Child Named ‘Like”:

The BBC reports:

“An Israeli couple have named their baby daughter Like, taking inspiration from the Facebook social networking site. Lior Adler and his wife Vardit said they were looking for a name that was “modern and innovative”.”

We’ve detailed ‘Small Homes’, ‘You Say Apartment, I Say Closet’,
‘A Tiny Apartment Transforms into 24 Rooms’ and ‘Think Your Place is Small?’ and the following CNN video highlights an amazing $500,000 home, built by a Tokyo resident, on land the size of a parking space.

Just how small can a home go?

QR (or Quick Response) codes are a type of bar code that contain information that can be scanned by a smart phone connecting print with the online world. QR codes are being used in real estate to increase traffic to single property Websites and our print brochures automatically include one.

If you would like to download a QR code for your single property Website or create one for your Follr.com personal profile site, Agent Website, Facebook business page or any other Website address then just login into your AgencyLogic account, select your PowerSite and click on the ‘Marketing’ Tab:

Simply enter the URL (Website address) you want the QR code for and click the ‘generate’ button. Don’t worry, changing text on your single property Website will not change the QR code for your print brochures.

If you have any questions please contact us!

I think about single property Websites when I hear Ron say:

“It’s time for you to create an approach that works and WOWs – an approach based on value and differentiation, an approach that’s personalized and customized.”

What do you think about when you hear his catalog of tips?