Although aimed at general business there are a lot of gems in this short video from Ron Gitomer, author of many books including The Little Red Book and Social Boom.

I think about single property Websites when I hear Ron say:

"It's time for you to create an approach that works and WOWs - an approach based on value and differentiation, an approach that's personalized and customized."

What do you think about when you hear his catalog of tips?